Communism deprives no man of the ability to appropriate the fruits of his labour. The only thing it deprives him of is the ability to enslave others by means of such appropriations.
KARL MARX, The Communist Manifesto
Do we agree with this quote? How can we appropriate the fruits of our labour if we are allowed no recognition for our accomplishments and hard work?
Thank you Dr. Craig for such an interesting post. I thoroughly enjoyed reading your thoughts on Marxism.
Using communism as an advertising ploy does in fact "offer an example of how the ruling class appropriates those ideas which it finds most threatening."
The ruling class has now learned that instead of silencing the problem, they are able to make a commodity out of the issue. By turning communism into a product it satisfies the radical urge in consumers by displaying their rejection of capitalism by purchasing a t-shirt or poster. As a result, they are buying their values as designed by the ruling class.
Instead of the working class taking the issues to the streets in protest, they are simply satisfied by purchasing products marketed to them for that sole purpose. This in turn, keeps the oppressed quiet, and capitalism thriving. Without realizing it, this makes a mockery of the plight of the working man.
A stated, "It encourages consumers who purchase products from the store to imagine themselves as radically different from those who do not."
However, this only feeds into capitalism, making the consumer just as unoriginal as the next who gives in to this consumption.
This "ruling class ideology" does in fact exist in everyday ways of life. Clothes, literature, the media, it all supports this exact theory. The masses must realize this, and do something more about it than using consumption to express their values.